Trading

Often when people talk about trading and investing, they think of putting money into a company stock and holding it for a long time until they realize a significant gain. From this view, put simply, investing is to "buy and hold." In reality, people also use the term "invest" to describe mid-term and long-term stock acquisition. Mid and long-term investors will study stock fundamentals such as a company's quarterly earnings report, a company's relative strength in its industry sector, new product lines, technological innovation, or new management teams or strategies. They also look at stock charts and use basic technical analysis combined with overall stock market timing to determine an entry point. Then, having done all this, they may sit back without worrying too much about short-term market fluctuation, secure in their assessment of company performance prospects and in the reliability of their own research conclusions.

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  • Day Trading

Day trading can be extremely risky.
Customers should be prepared to lose all of the funds that they use for day trading. They should not fund their day trading activities with retirement savings, student loans, second mortgages, emergency funds, funds set aside for purposes such as education or home ownership, or funds required for current income;

Customers be cautious of claims of large profits from day trading.
Customers need to be wary of advertisements or other statements that emphasize the potential for large profits in day trading. Day trading can also lead to large and immediate financial losses;

Day trading requires knowledge of securities markets.
Day trading requires in-depth knowledge of the securities markets and trading techniques and strategies. In attempting to profit through day trading, an investor must compete with professional, licensed traders employed by securities firms. An investor should have appropriate experience before engaging in day trading;

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Day trading requires knowledge of a firm’s operations.
An investor should be familiar with a securities firm’s business practices, including the operation of the firm’s order execution systems, procedures, and should confirm that a firm has adequate systems capacity to permit customers to engage in day trading activities;

Day trading may result in large commissions.
Day trading may require an investor to trade his or her account aggressively, and pay commissions on each trade. The total daily commissions that they pay on trades may add to losses or significantly reduce earnings;

Day trading on margin or short selling may result in losses beyond the initial investment.
When customers day trade with funds borrowed from the firm or someone else, they can lose more than the funds originally placed at risk. A decline in the value of the securities that are purchased may require additional funds be paid to the firm to avoid the forced sale of those securities or other securities in an investor’s account. Short selling as part of a day trading strategy also may lead to extraordinary losses, because stock may have to be purchased at a very high price in order to cover a short position.

Account Activity
Each account must be opened with an equity value of $10,000 either in negotiable securities or cash. This level of equity can be reached through account transfer or direct deposit. It is recommended that if you are Day Trading, you close all positions at the end of the day. Holding losing positions overnight has caused more Day Traders to stop trading due to losses.
If your Day Trading style is 1-5 Days, we recommend Retail Trading. The same Order Routing services, software, and commissions are still available to you. Trading involves risk, and your investment style can effect your performance.

Discretion
Trade NASDAQ anonymously. Use of two ECN's for your orders. Place your orders between the bid and offer, or at the inside market without showing your hand.

Trade Blotter
Two way connectivity to continuously updated trade blotter.

Buy Orders
Your account must have sufficient funds or buying power at the time an order is placed. Your account will be credited with interest whenever the average monthly free credit balance awaiting reinvestment exceeds $1,000.

Sell Short Orders
Please contact your registered representative to learn more about our sell short order policies.

Free Credit Balances
We will send you any money to which you are entitled immediately upon request. If not requested, any proceeds, dividends or other credited amounts to your account will remain there and, if eligible, earn interest

In another kind of trading, short-term traders attempt to buy low and sell high, not focusing as much on company fundamentals as long-term investors tend to do. Besides buying and selling, short-term traders can also "short a stock" (sell high, buy low) if they think the stock is going to go down in the near future. Thus, short-term traders may seem to care very little about conventional indicators. What they do care about is market volatility, the rising and falling of stock values, for the more ups and downs a stock has, the more money they believe they can make, getting in and out fast to take a quick (and potentially significant) profit. That is why they love Internet stocks so much!

Now, even though we've drawn a distinction between investing and trading, they do have much in common. In the Internet age, everything moves faster. Market cycles are shorter. Many stocks are now technology driven, due to the strong influence of e-commerce on business development. New technology deployments can trigger success or failure in whole market sectors; therefore, long-term investors too must now focus on a closer time-horizon, alert to ways of minimizing risk from powerful short-term changes. These market transformations also means that for short-term traders to decrease their own balance-sheet volatility, they need knowledge not just of rumored trends but of company fundamentals and big-picture market variables.

 
   
                   

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